Sample Digital, the leading provider of production workflow and media asset management tools to the film and TV industry, has rebranded as DAX, LLC AS OF Dec. 11.
“Our primary product has always been DAX and now it’s aligned with the company name,” said Patrick Macdonald-King, DAX’s CEO. “Daily use by so many people of our platform has made DAX a household name for content creators, in the same way people ‘TiVo a show,’ or ‘Xerox a document.’ More people every day are ‘Daxing’ documents, video and stills every day.”
Major film and TV companies actively using DAX, include such companies as Warner Bros, 20th Century Fox, CBS, Showtime, A&E Networks and Lionsgate. DAX offices have recently relocated from Hollywood to Culver City to accommodate expansion while remaining close to clients at the heart of the media universe.
