Fashion can turn into a lifestyle for many people, who become enamored with the uniqueness of the celebrities, athletes, and icons that define it.
But with that can come a great cost, but you can still get great deals and look good if you know where to look.
Meet Urban City Fashion, located at 5580 Sepulveda Blvd. in between the Tuxedo Junction and Lucky Foot and Body Massage.
The 1,930-square-foot store front has an assortment of really unique, and quality clothes and shoes for both men and women. It’s a trendy resale establishment that has been open for business for just under a month.
Owner Freddy Jimenez, grew up in the area and as a 2016 graduate Culver City High School has been in the business of reselling clothes online since 2013. His goal is to present a line of urban street wear for the younger generation in the age range of 15 to 35.
Though the assortment of clothes is geared for a younger clientele there is something for everyone depending on one’s taste in fashion and style.
Going through the racks, you will find a wide variety of truly unique items of active wear, casual wear and shoes that are in great condition and even new with the original tags still on them.
Because his business is resale, Jimenez makes sure that all of the items are put through a cleaning process to prepare them to go directly from the racks to your closet.
But it’s the price point that distinguishes Urban City from other retailers because its clothes are very affordable compared to other conventional retail and resale stores.
He says, “his goal is to make sure his customers are getting a good deal for their money and not getting ripped off.”
In addition to the major athletic brands like Nike, Adidas and Under Armour for men, there is also Polo Ralph Lauren, Tommy Hilfiger, Calvin Klein, Tommy Bahama and Patagonia.
For the women, the Madewell, Page and Free People labels are also throughout the store of which he plans to expand the in the near future.
Jimenez likes to promote his vintage clothing which includes Jerseys from the local sports teams like the Dodgers, Rams, Chargers, Lakers and Clippers.
Jimenez also encourages people to bring in gently used items for a cash exchange. Since all sales are final, there is a fitting room to try on your selections.
As the sole owner, Jimenez works long hours which are 10 a.m. to 8 p.m. Monday through Saturday and 10 to 6 p.m. on Sunday. He manages everything from merchandising to marketing and sales but gives credit to his family and friends for their support.
Coincidently, at the time of this interview, his father and brother were actually building racks in the back.
Despite the current challenges faced by many businesses, ultimately Jimenez would like to open other stores. but for now, this brick-and-mortar location is the city’s destination for urban street wear.